Academic Training for Reading and Writing Messages Advertising in Digital Environments
DOI:
https://doi.org/10.5281/zenodo.10042145Keywords:
Digital environments, Literacy, EducationAbstract
This article refers to the change of Curriculum Educational Program in Publicity and Public Relations at the Universidad Veracruzana, the transition from the formation of processes, strategies, channels and analog media to digital environments. It is recognized that one of the main fields of application of future public relations practitioners is to create messages, it is necessary to train them with knowledge and skills around reading and writing for broadcast in multi-platform. However it is observed that the profile of the college student has changed, access, use and consume media in particular, in their daily lives and in school spaces. It is recognized that reading and writing should be motivated and strengthened from a process of support that teachers can do to the student achieving encourage reading and writing as part of their training and professional process.
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References
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