Inequality and Educational Inequality Social Marketing, a New Linkage
DOI:
https://doi.org/10.5281/zenodo.6540026Keywords:
Income Inequality, Education Indicators, Organizational Interaction, Institutional Failures, Non-Profit OrganizationsAbstract
Currently in Mexico, one of the main challenges facing our country is the possibility of providing greater educational coverage to all children and young people. This possibility is limited by a set of institutions that in theory are the framework for the creation of actions, social programs and business proposals from the public and private sectors and civil society, however, their action has been affected by the decline coordination and failures originating in the institutions themselves. This work presents a proposal to combat a specific sector of educational inequality, linked to music education, through social marketing. As a conclusion, it is argued that integrated actions from social marketing in coordination with government programs, civil associations, companies and universities, can provide a systemic response to this problem and promote social change for the benefit of citizens.
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