business plan; sustainable Business plan with sustainable innovation for a private dental office in Xalapa. Veracruz

Authors

DOI:

https://doi.org/10.5281/zenodo.21840710

Keywords:

business plan, ustainable innovation, dentistry, administrative management, biosafety

Abstract

This study developed a business plan grounded in sustainable innovation strategies aimed at optimising both the administrative and commercial management of a private dental clinic in Xalapa, Veracruz, while simultaneously ensuring long-term profitability and strict adherence to biosafety protocols. A mixed-methods approach with a non experimental, cross-sectional design. The sample comprised 10 dental practitioners and 16 patients, recruited through non-probabilistic convenience sampling. Data were collected via Likert-scale questionnaires (1–5) structured across three analytical dimensions: cognitive, procedural, and attitudinal. Quantitative data were subjected to descriptive statistical analysis, whereas qualitative data underwent methodological triangulation to enhance interpretive rigour. Biosafety protocol compliance emerged as the most robustly consolidated technical strength of the practice (x̄ = 4.37/5.0); conversely, the attitudinal dimension among staff — most notably the absence of structured dental service packages — represented the area of greatest strategic opportunity (x̄ = 2.4/5.0). The entirety of the patient cohort (100%) expressed willingness to absorb a 5% price premium in exchange for environmentally sustainable service delivery, while 83% indicated that a demonstrable environmental commitment would increase their likelihood of recommending the practice. The integration of a Canvas business model with 4R sustainability principles and the digitalisation of core operational processes positions the practice favourably within a highly saturated market (42.5 dental offices per 100,000 inhabitants), thereby substantiating the central hypothesis that the strategic adoption of sustainable innovation enhances institutional profitability without compromising biosafety standards.

 

Author Biography

Paulina Montes de Oca Maqueo, Universidad de Xalapa

Cirujana dentista por la Universidad Veracruzana y maestra el Alta Dirección y Gestión Admnistrativa por la Universidad de Xalapa, México. Con experiencia clínica, administrativa y en proyectos internacionales de colaboración académica.

References

Farez Suin, M. B., Galarza Pintado, J. P., Valdivieso Nagua, M. F., Pineda Paredes, J. R., & Bravo Calderón, M. E. (2024). Evaluación de sostenibilidad en la gestión de clínicas dentales: Revisión de la literatura. RECIMA21 – Revista Científica Multidisciplinar, 5(7), e575539. https://doi.org/10.47820/recima21.v5i7.5539

Fuentes-Doria, D. D., Toscano-Hernández, A. E., Malvaceda-Espinoza, E., Díaz Ballesteros, J. L., & Díaz Pertuz, L. (2020). Metodología de la investigación: Conceptos, herramientas y ejercicios prácticos en las ciencias administrativas y contables. Editorial Universidad Pontificia Bolivariana. https://doi.org/10.18566/978-958-764-879-9

García Manjón, J. V. (2019). Teoría de los recursos y capacidades como fundamento metodológico para el estudio de la gestión de la innovación empresarial. EcoCiencia, 6(1), 1–15. https://doi.org/10.21855/ecociencia.70.304

Hernández-Sampieri, R., & Mendoza Torres, C. P. (2018). Metodología de la investigación: Las rutas cuantitativa, cualitativa y mixta. McGraw-Hill Education.

Morales, M. H., López, R. F., López, M. Á., & Calderón, J. del R. (2023). Competencias administrativas y de gestión en la práctica odontológica. RIDE. Revista Iberoamericana para la Investigación y el Desarrollo Educativo, 14(27), e1680. https://doi.org/10.23913/ride.v14i27.1680

Osterwalder, A., & Pigneur, Y. (2011). Generación de modelos de negocio (N. V. Vidal, Trad.). Deusto. (Obra original publicada en 2010).

Ramos, M., Montero, P., Castro Durand, R., & Villanueva, C. (2020). Hacia una odontología sostenible. Llamkasun, 1(1). https://doi.org/10.47797/llamkasun.v1i1.4

Vilcarromero Ruiz, R. (2013). La gestión en la producción (1.ª ed.). Fundación Universitaria Andaluza Inca Garcilaso.

Zerón, A. (2023). Odontología sostenible y sustentable. Revista de la Asociación Dental Mexicana, 80(5), 242–246. https://doi.org/10.35366/113134

Downloads

Published

2026-08-07

How to Cite

Montes de Oca Maqueo, P. (2026). business plan; sustainable Business plan with sustainable innovation for a private dental office in Xalapa. Veracruz. Universita Ciencia, 14(40), 288–299. https://doi.org/10.5281/zenodo.21840710

Issue

Vol. 14 No. 40 (2026): Transparencia y protección de datos personales

Section

Artículos

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This journal adheres to the Creative Commons license in the definition of its policy of open access and reuse of published material, in the following terms:

  • Accessibility to articles and other publications in whole or in part under the concept of copying, distribution, public communication , interactive access (through the Internet or other means), explicitly maintaining the recognition of the author or authors and the journal itself (authorship acknowledgment).
  • Warning that if the articles are remixed, modified or fragments used in other creations, the modified material cannot be distributed, nor is it allowed to reconstruct versions from the original published articles (derived works).
  • The use of the contents of the published articles, in whole or in part, for profit (non-commercial recognition) is prohibited.

The author retains copyright, transfers or grants exclusive commercial rights to the publisher, and a non-commercial license is used.