Collaborative economy to improve economic growth: Systematic review
DOI:
https://doi.org/10.5281/zenodo.15120743Keywords:
marketing, collaborative economy, bibliometricAbstract
Unemployment, youth unemployment, inflation and informal trade have increased around the world. Likewise, access to technology and the level of use have been growing in recent years around the planet. Technology challenges conventional business models, consumer expectations and regulations related to the way of acquiring goods and services. The objective was to find out what is sustainable innovation for organizations with the collaborative economy and marketing. The methodology applied was the bibliometric technique, belonging to scientometrics, investigating in the Scopus and Web of Science databases, applying the bibliometric laws of Price, Lotk, Brandford and Zits, analyzing the information in the VosViewer software. Findings marketing and the collaborative economy are associated with collaborative consumption, sustainability, electronic commerce, computing, digital platforms, social networks, trust and perceived value. The SDG with the greatest participation is decent employment and growth.
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