Branding Creation for the Eddie Jimenez Bow Ties Brand in the City of Xalapa, 2016
DOI:
https://doi.org/10.5281/zenodo.7186434Keywords:
Marketing, Positioning, Corporate Reputation, Branding, Fashion MarketingAbstract
The document presented below, part of a documentary research that aims to apply the fundamental concepts of specialized marketing through emotional branding in the men's accessories company "Eddie Jiménez Bow ties" in the city of Xalapa. During the development of the work, the concepts of marketing, positioning, corporate reputation, branding and fashion marketing will be taken with the purpose of generating a diagnosis and later creating a project that generates added brand value that distinguishes it from the competitive commercial environment in which So far it has not been favourable.
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References
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