Promotion Strategies for the Friends Foundation for Veracruz A.C. in the City of Acayucan, Veracruz
DOI:
https://doi.org/10.5281/zenodo.7186248Keywords:
Marketing, Types of Marketing, Marketing Mix, Marketing Strategies, Social Marketing, Social Marketing Mix, Social Cause MarketingAbstract
In the present work an approximation of a research project will be presented that aims to help the Fundación Amigos para Veracruz A.C., designing promotion strategies in such a way that it allows knowledge in society of the activities that are carried out with the purpose of the population to which they can access their social inclusion programs that promote the development of families in terms of health, education, and economy. Where the reader will be able to understand the methodological situation of the investigation, which would be the beginning and the basis of this research study, in this way the structure that governs its presentation will begin, a development of the marketing study theories is presented to give step to create the necessary promotion strategies.
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