Economía colaborativa para mejorar el crecimiento económico: revisión sistemática
DOI:
https://doi.org/10.5281/zenodo.15120743Palabras clave:
Mercadotecnia, Economía, bibliometricoResumen
Fenómenos como el desempleo, la inflación y el comercio informal crecieron alrededor del mundo. De igual manera, el acceso a las tecnologías ha ido aumentando en los últimos veinte años a nivel global y en México. La tecnología desafía los modelos convencionales de negocios de compra-venta, las expectativas y regulaciones de los consumidores; así como la manera de adquirir bienes y servicios. El objetivo de este trabajo es conocer cuál es el crecimiento del tema economía colaborativa en la mercadotecnia y su relación con el crecimiento económico. La metodología aplicada fue el análisis bibliométrico, perteneciente a la cienciometría, investigando en las bases de datos Scopus y Web of Science, aplicando las leyes bibliométricas de Price, Lotk, Brandford y Zits, analizando la información en el software VosViewer. Los hallazgos en cuanto a la mercadotecnia y la economía colaborativa están asociados con el consumo colaborativo, sostenibilidad, comercio electrónico, informática, plataformas digitales, redes sociales, confianza y valor percibidos. El ODS con mayor participación es el empleo digno y el crecimiento.
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