Green Governance in Administrative dimension: efforts towards the identification of strategies for responsible organizations
DOI:
https://doi.org/10.5281/zenodo.19669933Keywords:
community strengthening, ecological resilience, green alternatives, local development, organizational strategiesAbstract
Green Governance (GG) is a means of harmonizing the dynamics of the relationship between social, environmental, and cultural factors, implementing mechanisms to promote the maximization of ecological values. In this sense, this article aims to contribute to GG from an administrative perspective. Methodologically, the article presents a literature review using qualitative criteria and techniques, resulting in the proposal of eight strategies based on four dimensions: Dynamic Green Capabilities (DGC), adoption of green technologies (AGT), green business strategies (GBS), and green knowledge management (GKM). These strategies can be applied in organizations to contribute to local well-being. The article concludes that organizations, through their actions related to production and marketing, can transmit values and commitments that impact consumer behavior toward green awareness, strengthening values from the social, ecological, and cultural dimensions.
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